30 Day Indie Growth Challenge - Cohort #1 (May 1 - 30, 2024)

This first cohort of the 30 Day Indie Growth Challenge is officially underway BUT you can still join us! Everything is asynchronous and recorded in Discord so you can join, introduce yourself, and catch up with the activities as and when you like! You won't be missing out! (You'll also get a very nice discount on what I'm launching next for being part of this initial cohort!)

Imagine how accomplished you would feel if, for 30 days straight, you took one clear, purposeful, and strategic action to grow your indie project or startup.

And now imagine how inspired and motivated you would feel for your future efforts knowing that all this growth lark wasn't as daunting or unmanageable as you first thought! 💭

Welcome to the 30 Day Indie Growth Challenge! 🚀

Over this 30 day period, I'll coach you through one growth activity (sales, marketing, public relations, or business development) per day, that will drive your business forward. Exactly what that looks like will be determined by the market when you start putting yourself out there, but over the course of the month you can expect to:

• Grow your organic traffic
• Grow your sales
• Grow your brand awareness

It's all about that growth, baby!

Here's what you need to know:

• Each daily activity will take about an hour - you will be able to manage participation in this cohort alongside your existing commitments without feeling overwhelmed. Do the activity, then dip into and out of the Discord discussions as much or as little as you have time for.
• Everything is asynchronous - you can work whenever suits you best without having to attend a series of live sessions or rearrange your schedule. If you miss a day or two, you'll have everything you need to catch up.
• Everyone else is committed to helping you succeed - whether you need RTs on your promotional tweets, upvotes on your Reddit posts, or comments on your Product Hunt launch, ask your fellow cohort members in our Discord server and you shall receive!

When this course launches, you will get:

• Access to a dedicated Discord server where you can get all the activity explainers, templates, and other resources in one convenient place!
• To take part in engaging challenges to keep you motivated throughout the 30 days!
• To be a member of a supportive, ambitious, and active community of fellow indie founders who will give you feedback and help you spread the word about what you're doing!

This cohort IS for you if:

• You know you should be trying to grow your project or startup, but without anyone to hold you accountable, you struggle to get motivated and you find it hard to be consistent.
• You know there are loads of options when it comes to sales, marketing, public relations, and business development, but you don't know how or where to start.
• You are prone to overthinking and analysis paralysis, and you get frustrated that you're not taking as much action as you'd like.

This cohort IS NOT for you if:

• You just like to lurk - this group is about taking ACTION!
• You have unrealistic expectations - this group acknowledges that, yes, sometimes a founder gets lucky, but 99% of the time, success comes from SHOWING UP and putting the work in and seeing what works for your specific project.
• You aren't willing to engage with other people and help promote their projects - this group expects COLLABORATION!

Here are just a few of the topics we'll cover:

Half the challenge in growing a business is finding out what kind of material resonates with your target audience. To find out what works for you, we'll cover a diverse range of topics and create interesting challenges around things like:

📰 Press releases

🔗 Backlinks

🔎 Search engine optimization (SEO)

🎤 Speaking opportunities

✨ Social media marketing

💌 Email marketing

🤝 Partnerships and collaborations

🌟 Customer testimonials

💻 Conversion rate optimization

📺 Video marketing

🎁 Contests and giveaways

🎈 Events and sponsorships

... plus much more!

Finally, who the heck am I to talk about growth?

My name is Milly and I've worked in startup growth roles (full-time and fractional) for over 10 years, climbing the proverbial ladder from business development manager all the way up to chief growth officer for several startups. I've helped founders take their businesses from no revenue whatsoever to 8 figures in annual revenue (and counting!), and I've also built, grown, and sold my own indie projects across a whole spectrum of business models (agency, productized services, SaaS, and a few others in between!)

Here are a few of my (less obvious) personal highlights:

• Launched my first tiny SaaS project with over $1k MRR in pre-sales from a handful of posts on Twitter
• Created the equivalent of a 5 person sales team using only AI agents, costing c. $100 per month
• Got a brand new business featured on Starter Story, Indie Hackers, and more
• Started SEO projects from scratch that attract millions of impressions and tens of thousands of clicks per month
• Built and sold a SaaS project from the airport lounge!

Over the years, I've learned a thing or two about growth and I'd love the opportunity to teach you what I know 🙂

Ready to grow your project? 📈

Grab yourself an early bird discount (while they last!) and watch your inbox for updates as we get closer to the start date!

I'm excited to do this with you!

Milly (@drmillybarker)